Is your Instagram feed a bit dead at the moment? Maybe there’s just not enough sustainability there. Or awesome fashion.
Fashion is life, but so are ethical decisions. If your personal style leans more to the sustainable side of things but you still want to look good in your dresses and shoes — and, moreover, you’re not sure where to find your next sustainably chic outfit – look no further than these 5 ethical fashion influencers who you need to have in your life.
Jenny Mustard is a YouTuber, a vegan — and a very fashionable lady. Now based in London, she’s also written a book called Simple Matters which is her bible for living the ‘maximal life for the minimalist.’ In other words, she’s really good at getting the best out of life (and clothes) while doing as little harm to our planet as possible. Her must-see Instagram account reflects her ethos: It’s simple in style, texture, colors, and hues.
Her clothing choices are the same: unfussy, low-key but very elegant. She also honestly admits when an item of clothing is gifted and regularly posts links to where you can get more info.
Like Jenny Mustard, Michelle Chavez’s social media isn’t simply for flaunting her next piece of clothing. She also gives us insights into her daily life — although it’s usually filled with fashion ventures. And why not?! Michelle is very good at finding something chic that’s ethically purchased and sourced. Her photos are as fabulous as her outfits and the best thing is that she can usually be seen somewhere sun-kissed wearing clothing that’s affordable to everyone.
Oh, and she’s also one of the girls behind the Tote Project.
I don’t know about you, but ‘sustainable’ sometimes seems like a fluid definition that means different things to different people.
Take Chloe Alysse, for example. Unlike a large number of ethical fashion influencers I’ve personally come across, Chloe doesn’t just stick to sustainable brands and small indie businesses. Instead, she plays the long game, buying clothes that are so well-made and so classic that they’ll last a very long time.
While Chloe does have an Instagram, the best place to find her is on her website, which she updates regularly with new collections and ideas.
Sally (Call Me Flower Child)
Sally clearly lives an amazingly sustainable life where it’s always sunny, green, and vintage. She keeps it real with Volkswagen vans, trees, herbs — and ethical clothing. And she’s always smiling, too.
Sally doesn’t just go for slow fashion pieces, recognizing that doing so won’t fit into everyone’s budget. Instead, she looks outside the box for retro pieces that are fun, cute, and colorful. And yes, the colors are always on point.
Her Instagram is just darling and can easily become one of your go-to profiles whenever you need some inspiration at any time of the year.
Lee (The Bee) Vosburgh
Canadian ethical fashion influencer Lee (The Bee) Vosburgh has a cool classical style that never goes out of fashion. She’s been doing this for a few years now and was one of the original ethical fashion influencers that popped up. Now with over 75,000 Instagram followers, she continues to inspire others with her weekly outfits that always have an air of sophistication about them.
And those professional photos that demonstrate how ethical fashion can be affordable but also oh so classy? So cool.
Go ahead and follow these 5 ethical fashion influencers: in no time at all, they’ll be spicing up your wardrobe in such a way that you’ll never need to buy a guilty pleasure ever again!
About the author
Kat is a Content Strategist at NatureHub and Editor at NatureHub Blog. Absolutely crazy about tofu and flower-infused drinks. Roots for veganism, human and animal rights, and sustainability.