Parents: they have a million thoughts and to-do lists to juggle. From making sure that your child gets the right nutrition and care, to
YouthfulNest is an e-design experience that saves busy parents time designing a room for their children. Utilizing digital communication, their virtual interior design process allows for designer/client collaboration from anywhere and at any time. We recently chatted with, Lisa Janvrin the founder of this affordable business, about how decor affects your child’s development and the bare minimums of what you can do with a blank canvas bedroom.
How did you come about with the idea of YouthfulNest?
I had been working as a commercial stylist when my son was born and continued to do so after. Working from home curating rooms and communicating with my corporate clients digitally for the majority of the projects even though they were just 20 minutes away. I had also researched and designed my son’s nursery almost completely online. I found myself nesting like mad – spending way too much time researching potential room styles and must-have products. One day I realized I had spent two hours looking for just the “perfect” crib sheet across dozens of sites and two hours later I landed on one! (You need 3-4 crib sheets!) When I realized I had been spending so much time on just this one aspect of having a baby I wanted to save other
When I realized I had been spending so much time on just this one aspect of having a baby I wanted to save other moms time nesting and specifically with the process of setting up the nursery.
Were there challenges in setting up shop?
Absolutely! I am a “bootstrapped business”, running on very little personal financing. This means each step of building my business was vetted by saying to myself, “If I spend on this or that can I stay in business for another six months?” The biggest challenges I faced and still face is publicity. Just because you build a website, great services and amazing prices doesn’t mean the customers are automatically lining up!
There’s power that comes with influencer support. Working with a range of influencers and brands to help spread the word about our services has been a huge help. Our clients remain private about the results of what we create for their bedrooms and nurseries. I feel it’s similar to online dating- you are over the moon with the results of finding the love of your life, but don’t brag about the app or service you used. Working with Influencers allows us to share more details about the process we’ve built and it’s a great tool for your PR strategy.
How did you discover a market gap for your service?
When I had the idea to offer a virtual design service I started researching the space and found at least half a dozen other e-design sites that were well established. I noticed that other companies in the same space were focusing on design for the main living spaces of the home or apartment and couldn’t find a service exclusive for baby and children’s bedrooms. There’s a huge amount of working moms out there and a huge percent of them work up until their due date. My business came about to support these busy women who wanted to maximize on time spent in preparing for baby. I also realized that instead of using a business model that’s heavily reliant on ‘design’, I wanted to factor in the human experience and communication, connecting with the parent in creating a youthful space. For example, creating a delicate space like nursery might not be easy for many moms – some of which may be emotionally drained from the overwhelming effort of pulling together a nursery or too often because they’re physically incapable due to a complication with pregnancy that leaves them on bed rest. No matter what the reason, women need and want a functional, safe and happy place to bring home their baby and that’s where we step in, guide them while keeping in mind the reason why they aren’t able to prepare the nursery on their own.
Do you think due to the rise of Instagram and Pinterest people have more access to ideas?
Absolutely! Here’s why:
- Social media has both helped and hindered homeowners when trying to design their nurseries. There is a lot of amazing inspiration accessible at one’s fingertips but that can lead to overload to an already overwhelming time that is planning for the baby.
- We LOVE partnering and recommending all the amazing boutique brands. There are many amazing brands and products which often we find via Instagram. Our designs include these boutique products introducing them to new customers supporting their sales.
- In return, these brands are sharing our room designs on their social media and blogs showing followers how their products look in actual spaces supporting our e-design services. It’s a total win/win for all three of us- brands, consumers, designers.
What’s the importance of having a well-designed room for a child?
We design rooms with the intention of creating a space where new parents will feel happier and have more confidence. The same goes for how we approach the design of children’s rooms. Children grow physically, mentally and intellectually – they also grow emotionally. It is all too common for designers and homeowners to be overly focused on the aesthetic aspect of a room or how it looks. And not enough on the impact those design decisions have on a child. Research shows it’s important to consider how
everything from textures, patterns, and colors you incorporate into your child’s room can directly impact their subconscious – i.e. their level of confidence and ultimately their happiness. Simple ways to upgrade a child’s bedrooms inexpensively by updating wall color, wall art or bedding. Doing this as part of the back-to-school shopping ritual is the perfect opportunity.
Research shows it’s important to consider how
everything from textures, patterns, and colors you incorporate into your child’s room can directly impact their subconscious – i.e. their level of confidence and ultimately their happiness.
What are the best tips you can give parents on how to do the bare minimum to make their
kids room better put together? Organizationis a key focus from day one in the nursery. Where do you put all that “stuff” so that it is out of sight, but also super handy? We love under the bed (or under crib) storage options like these soft and hard products from IKEA. Perfect for storing clothing you got on sale that’s the next size up or extra art and craft supplies.
- Don’t forget to use wall storage for everything from sports equipment to clothing. Hanging a multi-compartment storage piece like this one from IKEA can be used for toys, hair accessories or heck, even shoes.
- Another way to save floor and surface space is to use clamp-on or a wall-mounted sconce for task or ambient light instead of a floor lamp. We’re fans of IKEA for these items because they are so functional and affordable.
- Functional lighting: This is a cool dimmable wall-mounted light and this clamp-on light is a perfect space saver to attach to a bed frame, desk or bookshelf.
What’s your fav quote?
I have a few that helped me in different phases of my life. After my first marriage crumbled, I started to live by the motto, “It’s all about me”. I would repeat it in conversation to help me through.
“What doesn’t kill you makes you stronger.” It’s my personal experience for this to be true – at this point in my life, as an entrepreneur, I think I’m pretty much made of steel.
Lisa Janvrin found her inspiration from her worldly travels in cities like New York, Milan, Istanbul, Paris, and Moscow fuel her eclectic style. Inspired by how all of these cities consisted of side-by-side antiquity and modernism, Lisa shaped her unique trademark for blending vintage, retro, classic, and trendy vibes in one. With the birth of her son and one late-night conversation with old friends about doing what you love, she created her business,