For quite some time business world was almost exclusively dominated by men. We are happy to report that, as of recently, things have started to change and each year the number of female entrepreneurs grows at an exponential rate. Looking at the affair stateside, we will see that these days more than 12.3 million businesses are run by women which is a 114% increase compared to the state we had 20 years ago.
That being said, female entrepreneurs still have to fight an uphill battle and, at the moment, comprise only 10.2% of global TEA (Total Entrepreneurial Activity) which is a number that can and needs to be rectified.
Let us take a look then at some of the tips and business opportunities female entrepreneurs can use to make this race more evenly paced and take its place in the present-day business constellation.
Choose the female-friendly industry
Of course, we don’t want to reinforce the impression that some industries are simply off-limit for female entrepreneurs. On the contrary – in this day and age, everyone should have an equal chance regardless of gender or business sector. Choosing the industries that present fewer hurdles will allow you to build up your professional credentials and branch out with much more certainty. With that in mind, what industries are considered female-friendly in 2023?
Well, here are a couple of compelling examples:
- Blogging and affiliate marketing
- Bookkeeping services
- Writing, blogging, and graphic design
- Fitness industry
- Drop-shipping and Amazon FBA
- Social media management
- Counseling, accounting, and payroll services
- Business coaching
- Childcare and personal assistance
Do your market research and pick the right location
All success stories start with a good plan. That in turn, is not possible if you don’t have a good about your target audience and the market you are going to tackle. Be sure then to do your homework and see how well your unique talents and business ideas fit into this story. This issue becomes even more important keeping in mind that the present-day business arena is highly globalized, so if you don’t have a fair shot at your local market, going online can turn the odds in your favor. So, if not Delaware, why wouldn’t you, for example, try Australia? The opportunities are limited only by your imagination.
Look for professional support
As we’ve mentioned earlier, the present-day business world is moving in the right direction. But we still need to cover a great distance between the playing field becomes entirely leveled. Until then, female entrepreneurs can use external help to inspire a greater level of confidence. If we once again take Australia as an example and focus on areas like corporate law, we will find a lot of companies like Stephen Wawn & Associates that pack enough local clout on the local level to make any venture more credible. Of course, similar examples can be found in other locations and business sectors all around the globe.
Leverage the obstacles you are facing
You know the old saying – what one sees as an obstacle others see as an opportunity. And running a female-owned company presents more than enough obstacles you can turn into opportunities. Most of these examples come from the marketing department. People are emotional beings and recent surveys confirm that as many as 95% of purchase decisions are made on an emotional level. So, giving your clients an opportunity to see things from your unique perspective through channels like social media, content marketing, and blogging can turn a lot of people into your supporters and advocates. Keep in mind that it is not just about creating content. It is also about using the right keywords to make your business rank higher in SERPs and creating content that will make your customers feel like you are providing answers to their questions, or that they have found what they have been looking for. Professional SEO agencies assist businesses when they deal with marketing problems regarding their social media, content, or other areas that you might not be aware of but those obstacles.
Build your professional network
We can’t stress just how important that can be for any entrepreneur regardless of gender. In the world of business, it is often far more important who you know than what you know to do. Therefore, using any opportunity to expand your network of professional acquaintances can only make your stay in the industry longer and more certain. Where to start, though? Well, you can do that by joining the relevant social media communities, attending local and international industry-related events, and, of course, playing a larger part in the local community. All these things can open countless doors to you.
Adopt a learning mindset
Last but not least, we would like to remind you that all the achievements you are going to make are only short-term. The present-day business arena is incredibly fast-paced and relentless. In a situation like that, resting on your laurels for far too long can only set you back behind the competitors. That is why you need to prepare yourself to play a long-term game and use every opportunity to expand your skillet and prepare yourself for the challenges of tomorrow. When all things are said and done, your skills are what sell your personality, and the more options you have in your skillset the better for you.
So, these were some of the most important guidelines that should help you to overcome countless obstacles faced by female entrepreneurs and fight your career battle on more equal terms. When it comes to female ownership, we can wholeheartedly say that the world is moving in the right direction. But we also have to keep in mind that this is going to be a very long race. You don’t have to wait for it to come to the finish line to write your own story. We hope the tips we gave you will help you along the way.